Unless you are a national touring band with the resources of a marketing team behind them you are need to get your hands dirty and put in some work to market yourself on the web if you want to continue to gain traction. There are a lot of platforms that you could be putting your time into, from Soundcloud to YouTube, there are always new opportunities to gain exposure to new listeners if you play your notes right.
If a local band came to us for help with their search engine / social media marketing here is what we would tell them.
- Look to the competition: Just like in music, there is a lot of inspiration to be had by looking at what other people in your industry are doing. Find a band that you think is doing a great job of marketing themselves and look at what they are doing. What kind of content are they putting on out on Twitter and Instagram and do what they are doing.
- Clearly define your goals: Why exactly do you want to be active on social media? If you don’t have a goal then you don’t really know where to be devoting your efforts. If you were a band that was preparing to go out on your, I would do some research to see who is promoting music in the areas you were going to be playing and get them to promote your show. Follow those people on Facebook, Twitter and Instragram so you can develop a relationship with them and get access to their audience. Just like in most industries, it’s all about who you know.
- Stay active: There is nothing worse than spreading yourself to think on a bunch of social media platforms, getting burned out and then stopping all together. When somebody visits one of your profiles and sees you haven’t posted in three months it gives a bad impression of your brand. They might think that you aren’t an active band and not even bother to check out your music. At that point, all the effort you’ve put in is wasted. Just like everything, it’s all about momentum. If you keep at something long enough, good things will happen.
- I hate to say it, but don’t bother with SEO: While people do search for things like “Omaha Bands”, they are usually looking for who is playing in the area. Those search results are dominated by sites like BandsInTown.com and Gigmasters.com, if we had a local band client, we would make sure they are listed on the sites that naturally rank for terms they would be interested in.